Privacy Policy.

This Privacy Policy explains how Influenced Marketing Ltd ("Influenced Marketing", "we", "us", or "our", Company Number: 15350149) collects, uses, stores, and protects personal data obtained through our website (influenced.marketing), creator applications, client consultations, studio bookings, and commercial campaigns.

For the purposes of the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR), Influenced Marketing Ltd is the registered Data Controller.

We may collect and process the following categories of personal information:

• Contact & Identification Data: Full name, professional work email address, telephone/WhatsApp number, postal address, and job title.
• Commercial & Brand Data: Company name, website URL, campaign brief specifications, budget parameters, target deliverables, and billing records.
• Creator & Influencer Data: Social media handles (TikTok, Instagram, YouTube), follower metrics, audience demographics, niche category, portfolio links, media kits, and bank payout details.
• Technical & Usage Data: IP address, browser type, operating system, referring URL, pages viewed, time spent on site, and interaction events.

We process personal data only for legitimate business purposes, including:

• Responding to strategy session requests and preparing commercial campaign proposals.
• Evaluating and onboarding creators into our UK talent roster.
• Matching creators with relevant client campaign briefs and facilitating collaborations.
• Managing London studio bookings, equipment setup, and on-site production at M V D House.
• Executing contract agreements, invoices, creator payments, and accounting compliance.
• Optimizing website performance, user experience, and digital security.

Under the UK GDPR (Article 6), our lawful grounds for processing personal data include:

• Contractual Necessity: Where processing is necessary to execute a contract or prepare a Statement of Work with you or your company.
• Legitimate Interests: Where processing is necessary for our legitimate commercial interests (e.g. evaluating talent applications, fraud prevention, answering business inquiries) provided your fundamental privacy rights are not overridden.
• Legal Obligation: Where processing is necessary to comply with UK statutory regulations, tax laws, and HMRC accounting requirements.
• Consent: Where you have provided affirmative consent (e.g. opting in to marketing updates or accepting analytics cookies).

When a creator submits an application via our Join Creator Network portal, we process their handles, follower metrics, and contact details solely to review their suitability for active brand campaigns and talent representation.

We only share creator performance metrics and media kits with vetted brand clients for agreed campaign selection purposes. We never sell creator contact details to third-party brokers.

Brand client data submitted through our Get in Touch strategy planner is treated with strict confidentiality. Project briefs, budget indications, and commercial objectives are accessed exclusively by founder Hazrah K. and assigned campaign strategists.

Our website uses essential technical cookies required for proper navigation, layout rendering, and session security. We may also utilize privacy-preserving aggregated analytics cookies to monitor site traffic and user engagement patterns. You can adjust your browser cookie preferences at any time.

We do not sell, rent, or trade your personal data. We may disclose data to trusted service providers who assist us in operating our business under strict data processing agreements:

• Cloud & Hosting Infrastructure: Secure web servers and database hosting providers.
• Communication & CRM Systems: Professional email service providers and campaign workflow management tools.
• Banking & Payment Processors: UK regulated banking institutions for processing client invoices and creator payouts.
• Legal & Professional Advisers: Accountants, auditors, and legal counsel where required by UK law.

Where data is processed outside the United Kingdom or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements (IDTAs) or European Commission Standard Contractual Clauses (SCCs).

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected:

• General Inquiries: Retained for up to 12 months after the last active communication.
• Client Commercial Contracts: Retained for 6 years following contract completion in accordance with UK statutory limitation periods and HMRC tax laws.
• Creator Roster Profiles: Retained for the duration of the talent’s active participation in our creator network, or deleted upon written request.

Under UK data protection legislation, you have the following enforceable rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of any inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data where there is no compelling legal reason for continued processing.
• Right to Restriction: Request limitation of data processing under certain conditions.
• Right to Data Portability: Request transfer of your data to another controller in a structured format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.

We implement industry-standard technical and organizational security measures—including SSL/TLS encryption, secure cloud firewalls, role-based access restrictions, and password encryption—to protect your personal information against unauthorized access, loss, or alteration.

To exercise any of your data rights, request a copy of your records, or make a privacy inquiry, please contact our Data Protection Officer:

You also have the right to lodge a complaint with the UK supervisory authority: Information Commissioner's Office (ICO) at ico.org.uk.