Privacy Policy | Influenced Marketing Ltd

1. Introduction & Privacy Commitment

Influenced Marketing Ltd ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy details how we collect, handle, store, and protect your personal data when you visit our website (influenced.marketing) or engage our creator collaborations and marketing services.

For the purposes of the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR), the data controller is Influenced Marketing Ltd, registered under Company Number 15350149.

2. Personal Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:

Identity Data: Full name, business title, and company name.
Contact Data: Billing address, office address, email address, and telephone numbers.
Intake Data: Marketing budget scale, strategic goals, target audience specifications, and custom notes submitted via our campaign builder.
Technical Data: IP address, browser type and version, time zone setting, operating system, and platform.
Usage Data: Information about how you use our website, pages viewed, and navigation journeys.

3. How We Use Your Personal Data

We only use your personal data when the law allows us to. Most commonly, we use your personal data in the following circumstances:

To review your brand intake context and compile custom campaign proposals.
To perform contracts we are about to enter into or have entered into with you.
To register you as a client and coordinate creator agreements.
To schedule consultations and strategy discovery calls via our integrated booking calendars.
To send you updates regarding company campaigns or newsletter subscriptions (where you have explicitly consented).
To analyze and optimize our website experience and design layout usability.

4. Legal Basis under UK GDPR

We process your personal data under the following lawful bases:

Consent: Where you have given clear, affirmative consent (e.g. subscribing to newsletter digests). You can withdraw consent at any time.
Performance of a Contract: Where processing is necessary to execute services agreed in a Statement of Work.
Legitimate Interests: Where necessary for our business operations (e.g. analyzing site traffic to improve design features or responding to business contact requests).
Legal Obligation: Where necessary for compliance with UK statutory or regulatory tax, reporting, and accounting audits.

5. Cookies & Tracking Technologies

Our website utilizes basic functional and analytical cookies to remember your display preferences, maintain navigation speed, and understand website traffic patterns. We also host third-party widgets (such as Calendly for strategy bookings) which may set cookies to handle secure scheduling flows.

You can adjust your browser settings to refuse cookies or alert you when cookies are being set. If you disable cookies, please note that some interactive sections of the site may not function fully.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Customer intake records and correspondence are kept for up to 6 years following contract closure to manage statutory claims, after which they are securely deleted or anonymized.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorized way. We use SSL/TLS encryption protocols for data transmission, and access to customer data is strictly restricted to employees who require it for campaign execution.

8. Third-Party Transfers & Integrations

We do not sell, rent, or trade your personal data. We may share selected data with trusted third-party providers who support our digital delivery:

Cloud hosting providers and development platforms hosting our servers.
Integrated business tools (e.g. scheduling widgets or client relations managers).
Third-party platforms and creator contracts where required to execute campaigns (upon your prior approval).

9. Your Legal Rights

Under UK data protection laws, you possess the following rights in relation to your personal data:

Right of Access: Request a copy of the personal data we hold about you.
Right of Rectification: Request correction of any inaccurate or incomplete data.
Right of Erasure: Request deletion of your personal data under certain circumstances.
Right to Object/Restrict: Object to processing or request restriction of processing in specific cases.
Right to Data Portability: Request transfer of your data to another organization.

If you wish to exercise any of these rights, please email us at hazrah@influenced.marketing. We aim to respond to all valid requests within one calendar month.

10. Contact Us & Complaints

If you have any questions about this Privacy Policy, our data practices, or if you wish to file a complaint, you can contact us at:

Influenced Marketing Ltd
M V D House
14–16 Wadsworth Road
Perivale, Greenford
UB6 7LD
United Kingdom

Email: hazrah@influenced.marketing

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (ico.org.uk).